---
title: GDPR is full of surprises
description: GDPR compliance is a worry for all marketers operating in Europe.  Regulators are taking their job very, very seriously... almost fanatically seriously...
---

[Growth Tips](https://grow.sveltos.com/growing)

# [GDPR is full of surprises](https://grow.sveltos.com/growing/gdpr-is-full-of-surprises)

 Written by [Cyrus](https://grow.sveltos.com/growing/author/cyrus) | Aug 29, 2019 4:19:13 AM

If you were already a bit nervous about GDPR compliance... this will make you down right worried.

A regional authority in Sweden ran a trial in one of their schools, using facial recognition technology to record attendance - saving teachers time taking the roll.

The school agreed to the trial.

The parents were notified and agreed to the trial.

But the regulator wasn't notified... and smacked them with a GBP16,800 fine!

 

[https://www.bbc.com/news/technology-49489154](https://www.bbc.com/news/technology-49489154)

 

[View full post](https://grow.sveltos.com/growing/gdpr-is-full-of-surprises)

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